Your business could be one of the many ready to take advantage of the festive spirit to boost its profits. Setting up a pop-up shop in a new location, whether you already have a physical store or not, can be your opportunity to make the best out of the special occasion. Here, we’re going to look at how you can set up your own holiday pop-up and how you can use self-storage for festive sales.
Find the right location
Having the right place for your pop-up booth is vital. You want to make sure that you’re able to reach your market as best as possible. This might mean getting a permit to operate on a busy commercial street that offers a lot of good foot traffic, or you might be able to increase your reach while also building on your professional network by linking up with a local brand. Whether you’re able to set up inside another store or in a shopping centre, you can share the benefits with another business owner, connecting your brands and even offering cross-over merchandise to create a holiday offering that truly feels special to your customers.
Get into the season
If you’re looking to make use of the festivities to earn a nice little bit of extra profit, then you had better be ready to put yourself and your business in the festive mood. To that end, hiring or buying winter-themed decor for your booth or pop-up stall is a great idea. You might want to go a little further than just aesthetics, too. Creating a more holiday-centric experience, such as by serving festive hot drinks or adding a photo booth where people can take photos with your products not only makes it more of an eye-catching destination while out shopping, it also increases the chance of having your brand shared on social media.
Use self-storage to keep inventory accessible
One of the reasons choosing the right location is so important is that you want to make sure that you’re able to get your stock there. Though, you shouldn’t have to set up within working distance of your usual location, that can limit your ability to expand your reach to the market as much as you would like. To that end, using self-storage services can help you arrange for a pop-up store in a much wider range of places. You can keep your inventory in a safe, secure location, with just as much space as you need, to make it convenient for you to do supply runs. The shorter your supply runs, the less time you have to close your pop-up shop down, meaning more opportunity for profit.
Get in touch with our team
If you’re looking to plan a festive pop-up shop, then we’re glad to offer the self-storage solutions you need to make the best of it. Get in touch with our team today or look on the website to find the solution that best meets your needs.
